CASE STUDYCVERAI
Career Platform for Skilled Immigrants
A career platform for skilled immigrants. I redesigned the landing page and core flows so the site says, in seconds, that it gets their problem.
01 · AT A GLANCE
Project Overview
My contribution
I owned the landing page, job matching, the verified profile and the directory, and stayed with the developers through handoff. The numbers belong to the whole team.
02 . PROBLEM
Skilled immigrants can’t get recruiters to notice them.
Engineers, nurses and project managers arrive with years of experience, apply everywhere and hear nothing back. Their experience doesn’t translate to the new market, and the jobs they’re shown don’t fit.
2.1 . PROJECT GOAL
Make the first screen say we understand the problem.
Match people to the right jobs and give recruiters a verified profile to find them by, then redesign the site so it says that in the first five seconds.
03 . DESIGN APPROACH
My Design Process for CVER AI
My approach focused on finding what could move inside a shipped product, then making the landing page open with the problem instead of the feature list.
04 · KEY DECISION
Redesigned Landing Page
I opened the landing page with the three things skilled immigrants already feel, so they see themselves before they see the product.
01
Discover
Worked from the live product, the team and real user complaints rather than research I didn’t have.
02
Define
Named the real failure as recognition, not qualification, and put the problem ahead of the features.
03
Design
Redesigned the landing page, job matching, the verified profile and the directory.
04
Refine
Stayed with the developers through handoff so what shipped matched what was designed.
